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Facebook blocking spam: parallels to email filtering

Last month a Dangerous Minds posted numbers that indicated their Facebook posts were reaching fewer users.  They suggested that this was a conspiracy by Facebook to make more money and soak small publishers with “exorbitant” advertising fees. I didn’t pay that much attention to it. I use Facebook to communicate with friends. The only commercial entities I “like” or are “friends” with are small local businesses that I shop at.
Today, I see a tweet from Ben Chestnut that looked intriguing.

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Data Driven Email (and other) Marketing

The frequency of emails from the Obama campaign ended up being a talking point for pundits and late night talk show hosts. Jon Stewart of The Daily show even asked President Obama about email directly during his October 18th interview. (Video, email question at the 5:56 mark)

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Spamming is a marketing tactic

A twitter discussion about the use of Re: and FWD: in subject lines for bulk email. The summary appears to be that even marketers hate it when they get mail like that, but if it drives sales then it’s a worthwhile trick. The final tweet says a lot, though.

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