Q3 Email intelligence report from Return Path

Return Path released their 3rd quarter email intelligence report this week. And the numbers aren’t looking that great for marketers.

Complaints are a major problem for commercial mailers. In the data Return Path examined, commercial mail made up 18% of the total inbox volume. That same mail accounted for 70% of all email complaints.

Additionally, 60% of the email sent to spamtraps was commercial email.

The combination of complaints and spamtrap hits mean 16% of commercial email doesn’t make it to the inbox.

And, as no surprise to anyone, Postini is the worst performing B2B filter out there. Folks behind postini filters only get 23% of the email they’re sent in their inbox. And 44% of that mail is just outright lost.

Ken Magill article.

DMNews article.


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