Return Path announces new abuse prevention service
Return Path announced a new product this morning, designed to help mailbox providers stop outbound abuse.
Related Posts
Delivery challenges increasing
- laura
- Mar 20, 2012
Return Path published their most recent Global Deliverability report this morning. (Get the Report) This shows that inbox placement of mail has decreased 6% in the second half of 2011. This decrease is the largest decrease Return Path has seen in their years of doing this report.
To be honest, I’m not surprised at the decrease. Filters are getting more sophisticated. This means they’re not relying on simply IP reputation for inbox delivery any longer. IP reputation gets mail through the SMTP transaction, but after that mail is subject to content filters. Those content filters are getting a lot better at sorting out “wanted” from “unwanted” mail.
I’m also hearing a lot of anecdotal reports that bulk folder placements at a couple large ISPs increased in the first quarter of 2012. This is after the RP study was finished, and tells me increased bulk folder placement is more likely to be a trend and not a blip.
One of the other interesting things from the RP study is that the differences are not across all mail streams, but are concentrated in certain streams and they vary across different regions.
Return Path partners with Symantec
- laura
- Oct 2, 2012
Today Return Path announced a partnership with Symantec to improve their anti-phishing product. Return Path is incorporating the Symantec Trusted Domain List into their authentication and filtering product to help customers protect their brands. Press Release
Phishing scams affect everyone, and having a brand that is used in phishing can reduce consumer trust in that brand. Protecting brands in email has been one of the more difficult challenges facing the email community. With the adoption of DKIM and DMARC by major brands and ISPs it has become easier to track and address phishing.
Delivery and marketing, another view
- laura
- Jan 20, 2012
In addition to posting some of my thoughts about how delivery and marketing have different and possible contradictory constraints, I asked folks on the Only Influencers list what they thought. They had some different perspectives, primarily being marketers. One person even welcomed me to the dark side.
The general response from the marketing side of things appeared to be that ISPs need to stop actually filtering marketing email. That would resolve the problems from the marketers perspective. I don’t necessarily think that will help. I believe if marketers had unfettered access to the inbox, most inboxes would be totally un-useable.
My thinking triggered other folks to consider delivery and marketing and what drives both. George Bilbrey, from Return Path, posted an article in Mediapost looking at why good delivery is an important part of a good marketing strategy.
George points out many marketers really do act as if delivery is separate and detrimental to good marketing.