Thanks to tips by a couple blog readers and some clients, I have been looking into Yahoo disabling links in the bulk folder. It does appear Yahoo is no longer allowing users to click on links in emails that Yahoo places in the bulk folder.
In fact, some of the spam in my Yahoo mailbox even has a notice about this.
One of the interesting questions I’ve gotten about this is how it affects unsubscribes. Yahoo is disabling the unsubscribe links in emails that go to the bulk folder. This includes unsubscribe links. And, unlike other webmail providers, Yahoo doesn’t appear to have a way to see the full email. This means that recipients can’t unsubscribe from mail in the bulk folder.
The real question is does this action by Yahoo result in the sender violating CAN SPAM? Anyone have an opinion?