Volume! Volume! Volume!

laura
Industry
December 14, 2012

Saw a series of tweets this morning from random consumers about holiday marketing volume.

Some of the vendors I follow have gotten a little desperate. I’m getting an average of three emails a day saying “BUY OUR SHIT.”
— Seanan McGuire (@seananmcguire) December 14, 2012

Sadly, this has resulted in the inverse of their intent: I am now not buying anything from any of them until the New Year.
— Seanan McGuire (@seananmcguire) December 14, 2012

@seananmcguire The same here. I get that the holidays are make or break for some businesses, but more than 1 email a day is excessive.
— AJ Reardon (@erthefae) December 14, 2012

@erthefae I’m not talking Etsy sellers here.I mean like, big stores.
— Seanan McGuire (@seananmcguire) December 14, 2012

@seananmcguire Do you perhaps mean Threadless? Because if they send me one more dang e-mail about 9.99 t-shirts…
— AJ Reardon (@erthefae) December 14, 2012

@seananmcguire I’d say I can’t wait for Christmas, except that will start the “Didn’t get what you wanted under the tree? Buy it now” mails.
— AJ Reardon (@erthefae) December 14, 2012

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Yahoo email visualization tool

This is pretty awesome.
Visualize Yahoo! Mail
Make sure you click on the “Trending Keywords” on the left hand side of the image.

Data Driven Email (and other) Marketing

The frequency of emails from the Obama campaign ended up being a talking point for pundits and late night talk show hosts. Jon Stewart of The Daily show even asked President Obama about email directly during his October 18th interview. (Video, email question at the 5:56 mark)