Archive2012

Motion to dismiss in Penkava v. Yahoo case

Earlier this month Yahoo filed a motion to dismiss in the Penkava v. Yahoo. This is the class action lawsuit where an Alabama resident is attempting to sue Yahoo for violation of the California wiretapping law. Here’s the short synopsis. People send mail to Yahoo. Yahoo “creeps and peeps” on that mail so they can profit from it. Plaintiff doesn’t like this, and thinks that...

Thanks

It’s thanksgiving here in the US and most of us are off eating way to much food with family and friends. But that doesn’t mean I can’t take a few minutes to give thanks. I am thankful for reasonably effective spam filters. I am thankful for ESPs and ISPs who actually take action on complaints. I am thankful for the unsung folks who keep email useful. I am thankful for my readers...

Delivery emergencies and the holidays

There is a lot of contention between ISPs and senders at the best of times. As we move into the holiday season, retailers are increasing their email marketing, sometimes quite significantly. This causes more delivery issues as recipients and MTAs react to the increased volume. At many non retail companies, however, the pace of work slows down. There are distractions and office parties and people...

Yahoo changes

Thanks to tips by a couple blog readers and some clients, I have been looking into Yahoo disabling links in the bulk folder. It does appear Yahoo is no longer allowing users to click on links in emails that Yahoo places in the bulk folder. In fact, some of the spam in my Yahoo mailbox even has a notice about this. One of the interesting questions I’ve gotten about this is how it affects...

Facebook blocking spam: parallels to email filtering

Last month a Dangerous Minds posted numbers that indicated their Facebook posts were reaching fewer users.  They suggested that this was a conspiracy by Facebook to make more money and soak small publishers with “exorbitant” advertising fees. I didn’t pay that much attention to it. I use Facebook to communicate with friends. The only commercial entities I “like” or...

Spamming is a marketing tactic

A twitter discussion about the use of Re: and FWD: in subject lines for bulk email. The summary appears to be that even marketers hate it when they get mail like that, but if it drives sales then it’s a worthwhile trick. The final tweet says a lot, though.

Is Spamhaus still relevant?

Today’s Wednesday question comes from a recent discussion on the Only Influencers mailing list. One of the participants asked “Is Spamhaus relevant and necessary? Are they willing to work with marketers?” I think this is an interesting question for a lot of reasons. One is because there’s such a broad range of opinions about Spamhaus and almost none of them are ambivalent...

Recent Posts

Archives

Follow Us