Yearly Archives: 2013

Responsys bought by Oracle

Being on the west coast, I’m usually not yet awake when the 9am eastern press releases go out. So I’m often late on BREAKING NEWS!! in the email industry. This morning it was the news that Oracle bought Responsys. Most news reports seem to agree that the purchase price was $1.5B, although a couple places […]

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ROKSO is the Register of Known Spamming Operations. It is a list of groups that have been disconnected from more than 3 different networks for spamming. ROKSO is a little bit different than most of the Spamhaus lists. The listings themselves talk more about the background of the listees and less about the specific emails […]


That unsubscribe time of year

Like many people, I make purchases online. This usually means the vendor adds me to their mailing list. I normally don’t care, that mail all filters to my “commercial” folder (my own personal version of tabs) and I can browse it at my leisure. At this time of year, though, email marketers go into a […]


Gmail opens… anyone seeing changes?

I’m wondering if people are seeing any changes in open rates now that gmail defaulted to on. Anyone got any quick feedback?

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Gmail speaks on image caching

Gmail released a blog post last week discussing their new image caching and why they implemented it. The short version is this is a way to improve the gmail user experience by screening images for malicious activity and serving the images faster from the Google caching machines.

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The power of email marketing

Email is a helluva drug. That must be why I’m sitting here in a hotel room in Chicago where it’s minus something-a-lot outside and the roads are full of ice, salt and dingy snow. It seemed like such a great idea at the time. Virgin America sent me an email advertising a 20% off sale […]


Unsubscribe preference centers

I unsubscribe from a lot of opt-in lists around this time of year. I’m generally unbothered by a couple emails a week from companies I’ve purchased from in the past. But, a lot of these companies drastically increase their volume mid-November. I may not be averse to 3 emails a week, but that absolutely does […]

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FAQ about opens and Gmail caching

I had hoped to blog about something else today, but this still seems to be a big concern for a number of people. There are a lot of questions running around, some of which we don’t have answers to, others of which we have answers based on some evidence. It’s important to remember that we’ve […]


More info about Gmail image caching

A lot of people are discussing the new Gmail image caching around the web. This doesn’t yet appear to be rolled out across all of Google’s network, so some people in different parts of the world are reporting different behaviors. This is leading to a little bit of confusion, as folks are reporting things like […]


Email against Humanity

“Sending an email is one of the worst things you can do to a person. You are stealing a little part of their life away. 99.99% of all emails are incredibly annoying and a huge imposition. If your job is to write emails, you should always be fighting to send fewer things and make sure […]

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  • Lost in the mists of time

    Over on the Farsight Security blog Joe St. Sauver talks about some of the early days of online abuse, on usenet. Laura and I were on the periphery of early usenet abuse, mostly as users, but Usenet (and IRC) around then were the places we both started with email abuse.No Comments

  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments

  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment