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Yearly Archives: 2013

Responsys bought by Oracle

Being on the west coast, I’m usually not yet awake when the 9am eastern press releases go out. So I’m often late on BREAKING NEWS!! in the email industry. This morning it was the news that Oracle bought Responsys. Most news reports seem to agree that the purchase price was $1.5B, although a couple places […]

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ROKSO

ROKSO is the Register of Known Spamming Operations. It is a list of groups that have been disconnected from more than 3 different networks for spamming. ROKSO is a little bit different than most of the Spamhaus lists. The listings themselves talk more about the background of the listees and less about the specific emails […]

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That unsubscribe time of year

Like many people, I make purchases online. This usually means the vendor adds me to their mailing list. I normally don’t care, that mail all filters to my “commercial” folder (my own personal version of tabs) and I can browse it at my leisure. At this time of year, though, email marketers go into a […]

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Gmail opens… anyone seeing changes?

I’m wondering if people are seeing any changes in open rates now that gmail defaulted to on. Anyone got any quick feedback?

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Gmail speaks on image caching

Gmail released a blog post last week discussing their new image caching and why they implemented it. The short version is this is a way to improve the gmail user experience by screening images for malicious activity and serving the images faster from the Google caching machines.

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The power of email marketing

Email is a helluva drug. That must be why I’m sitting here in a hotel room in Chicago where it’s minus something-a-lot outside and the roads are full of ice, salt and dingy snow. It seemed like such a great idea at the time. Virgin America sent me an email advertising a 20% off sale […]

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Unsubscribe preference centers

I unsubscribe from a lot of opt-in lists around this time of year. I’m generally unbothered by a couple emails a week from companies I’ve purchased from in the past. But, a lot of these companies drastically increase their volume mid-November. I may not be averse to 3 emails a week, but that absolutely does […]

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FAQ about opens and Gmail caching

I had hoped to blog about something else today, but this still seems to be a big concern for a number of people. There are a lot of questions running around, some of which we don’t have answers to, others of which we have answers based on some evidence. It’s important to remember that we’ve […]

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More info about Gmail image caching