Related Posts

Too much? Too little?

Mark Brownlow (who I haven’t linked to nearly enough lately) has insightful commentary on the frequency question.
I really don’t think marketers should be afraid of sending email frequently. There are people who appreciate a lot of email. But I do think marketers should be careful when sending frequently. Good delivery is all about your audience and what you have to offer them.
As Mark says:

Read More

Groupon and science

And interesting reaction to a recent Groupon offer for spa services.

Read More

Thinking of increasing email frequency for the holidays?

Then you have to read this post by Dayne Shuda on EmailCritic. How to handle Email Frequency During the Busy Holiday Season.

Read More