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Less can be more and more can be more

The Wall Street Journal reports that some large retailers are scaling back their email marketing. Benefits of sending less mail include higher open rates, lower unsubscribe rates and an increase in sales.

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Quote of the day

Still working on the Gmail document. I got a little stuck today writing it, and have put it aside to try and work through the stuck place.
There was a very long discussion on Only Influencers today about frequency and un-engaged recipients. Lots of interesting opinions and a lot of people strongly welded to their points of view. One of the best comments came from John Caldwell, though.

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Thinking of increasing email frequency for the holidays?

Then you have to read this post by Dayne Shuda on EmailCritic. How to handle Email Frequency During the Busy Holiday Season.

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