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Unsolicited feedback

Those of us in the email space often have opinions about volume and frequency and opt-in and everything involved in email marketing. What we don’t always have is the luxury of receiving unsolicited feedback from recipients.
Every once in a while I find a post online that is that unsolicited feedback from someone. Today a poster on reddit describes his experience with signing petitions and the resulting mail from political causes. After signing a number of petitions, he started getting huge amounts of email. The volume was so high, he started unsubscribing.
I’m not going to copy his whole article here, but there are some interesting points relevant to the email marketing end of things.

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Less can be more and more can be more

The Wall Street Journal reports that some large retailers are scaling back their email marketing. Benefits of sending less mail include higher open rates, lower unsubscribe rates and an increase in sales.

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Groupon and science

And interesting reaction to a recent Groupon offer for spa services.

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