Irony
Saw this on twitter today:
Oh, the irony of an append vendor using COI for a whitepaper download.
No, I don’t know the vendor. But it doesn’t really matter. A lot of the vendors don’t have very good data.
Related Posts
MAAWG statement on email appending
- laura
- Sep 15, 2011
MAAWG has published their position statement on email appending. It’s pretty explicit in it’s condemnation of the practice.
Read MoreDebating Appending
- laura
- Apr 30, 2012
There was a session at the recent Email Insiders Summit that discussed appending. I wasn’t there, but I’ve been hearing about the session, including one description that involved the term ‘fist fight.’
I have found a couple articles about the session.
E-Append Comes Under Fire
Email Insider Summit Email Append Panel — The Day’s Hottest Debate
I encourage folks to read both articles and watch the video posted by Return Path. I agree with different points by folks on both sides of the debate. Appending can be a useful acquisition strategy for some companies. But we can’t pretend there’s any permission involved in common appending strategies.
Ignoring the lack of permission, I believe that the companies saying it is a successful strategy share some common factors.
Cheetahmail on appending
- laura
- Jan 19, 2012
Experian CheetahMail believes that opt-out email appending is no longer an acceptable practice, and that marketers should no longer use of this practice to acquire customer email addresses. EmailResponsibly
Read More