TWSD: Hiding the opt-out
- laura
- February 20, 2013
- Best practices
This is an actual opt-out link that came in a recent email. Sadly, this is a real company, listed on the NYSE sent by a major ESP.
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Expectations
- laura
- Oct 21, 2011
One of the themes I harp on with clients is setting recipient expectations. Senders that give recipients the information they need to make an informed subscription decision have much higher inbox and response rates than senders that try to mislead their recipients.
Despite the evidence that correctly setting expectations results in better delivery and higher ROI on lists some senders go out of their way to hide terms from recipients. I’ve heard many of those types of comments over the years.
One Click, Two Click, Red Click, Blue Click
- laura
- Mar 28, 2012
I’ve seen a lot of discussion and arguments over the CAN SPAM rule about whether or not an unsubscribe needs to be a One-Click unsubscribe. It’s gotten so common, I have a stock email I use as a template when wading into such discussions. It’s probably useful for a lot of other people, too, so I thought I’d share.
The regs say:
Fines for not honoring unsubscribes
- laura
- Jan 17, 2011
Virgin Blue has been fined $110,000 by the Australian government for not honoring unsubscribes.
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