TWSD: Hiding the opt-out

This is an actual opt-out link that came in a recent email. Sadly, this is a real company, listed on the NYSE sent by a major ESP.

Yahoo List-Unsub header
Last week some folks were mentioning a spike in unsubscribes from Yahoo. This is being investigated. No Comments
It's not a technical problem
You can't technical your way out of the bulk folder. I wrote that a year and a half ago, and it's even more true today. Filters at the big webmail providers continue to evolve to meet new threats and new spamming techniques. Sending technically perfect mail won't get your mail into the inbox. Recipients have to want the mail and interact with the mail for good delivery. No Comments
Edison acquires part of Return Path
Today Matt Blumberg announced that Edison Software acquired Return Path's Consumer Insight division, current customers and some Return Path staff. Congrats to everyone involved.1 Comment