BLOG

Images at Yahoo

For a while, Yahoo was giving preferential “images always on” treatment to Return Path Certified senders. The tricky part of this was the senders had to register a DKIM selector key with Yahoo. I had a lot of (somewhat rude) things to say about this particular design decision.

Over the last few months, a number of senders have complained about being unable to update their selector keys with Yahoo. (Insert more rude comments about how broken it is to use the selector as a part of reputation.) Around the same time, a few of us have noticed that Yahoo seems to be turning on a lot of images by default. A few of the ESP delivery folks collaborated with me on checking into this. They could confirm that images were on by default for some of their customers without certification and without selector key registration.

Earlier this week, Return Path sent out an email to users that said that Yahoo would no longer be turning images on by default for Return Path Certified IPs.

Yahoo! is shifting toward a more customer-centric way of delivering email, which includes letting individual users decide whether or not to display images from any given sender. This means that images will no longer be automatically enabled for Certified senders beginning on April 15th.

I don’t know what this means in context with the tests I and my fellow delivery experts did a few weeks ago, though. I guess we’ll have to repeat the tests after Monday and see what happens.

This may mean some certified senders will see a decrease in Yahoo! open rates next week. But don’t panic! It’s just an artifact of how we measure “opens” it doesn’t really mean people aren’t opening and reading your mail.

Have a great weekend.

Comment:

Your email address will not be published. Required fields are marked *

  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


Archives