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Engagement in email

From Tim Roe at eConsultancy.com: Is engagement email marketing finally here?
Tim lays out a number of factors for why engagement is important in email marketing and how to use engagement to improve ROI.

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Facebook blocking spam: parallels to email filtering

Last month a Dangerous Minds posted numbers that indicated their Facebook posts were reaching fewer users.  They suggested that this was a conspiracy by Facebook to make more money and soak small publishers with “exorbitant” advertising fees. I didn’t pay that much attention to it. I use Facebook to communicate with friends. The only commercial entities I “like” or are “friends” with are small local businesses that I shop at.
Today, I see a tweet from Ben Chestnut that looked intriguing.

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Things people hate about your email marketing

I found this article over on Hubspot, and I think it covers a lot of why people hate email marketing quite well.

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