On a post from earlier this week, John asks about joining the blocklist doc I mentioned. This is actually a document coming out of M3AAWG and you must be a member of M3AAWG to participate. If you are a member, you can log into the website and join the working group.
This document will be made available to the public once the membership and the board approves it.
M3AAWG publishes documents summarizing and discussing current practices for stopping and preventing abuse. Some of these documents are focused on ISPs while others are focused on marketers. While M3AAWG is not directly nor officially a standards body, most of the documents have been written by members and reflect the best current practices for that document.
Members have been asked to leave the organization and some companies are denied membership because they are not in line with the organizational values. Some of these companies are ESPs or marketers, but some of these companies have been ISPs as well.
The standards written by M3AAWG are challenging for a lot of marketers to follow. These standards are written with the input of senders, but they all comply with the M3AAWG mission of stopping messaging abuse. Many ISPs believe that unsolicited email is abuse, thus M3AAWG standards say that all mail needs to be sent to recipients who request that mail. Purchasing lists, selling lists, and appending email addresses are all unacceptable activities for M3AAWG members.
I never really had much concern about the effectiveness of the M3AAWG process. Most of the big industry players are there and many of the ISPs have an aggressive anti-abuse attitude.
But last week I saw a blog post on a fairly major industry blog that listed a bunch of (made up, tasteless and sexist) things “overheard” at the recent M3AAWG conference (it’s been removed and I wouldn’t link to it anyway). The blog post made it look like no real work gets done at M3AAWG and that the attendees don’t work at the conference. I won’t claim that it’s a staid and quiet conference, but most attendees work very hard during the day.
The next day, the author tweeted:
Spammers have been moving into the phone market for a long time. Just recently security firms have discovered an Android botnet. This botnet sends viruses over SMS, and when a link in the SMS is clicked, the phone is infected with the virus which then sends more SMS.
The technology for blocking and reporting SMS spam is comparable to email blocking technology 10 or 12 years ago. There just aren’t many tools for people to use to control this spam. M3AAWG is addressing mobile spam, but it still seems that the volumes are increasing without much recourse. Even the 7726 reporting number doesn’t seem to stop the spam (nor remove per-text charges).
At least in the beginning of the email spam problem, we didn’t have botnets. Now, at the beginning of the curve for SMS spam, we already have self replicating botnets. I’m afraid the good guys might be behind on this issue.
Then again I might just be cranky because SMS spammers woke us up at 4:30 am.
Infoworld article
TNW article
PCWorld article