Salesforce buying Exacttarget

Reports today say that Salesforce is buying Exacttarget for around 2.5 billion dollars.

The offer for $33.75 per share in cash is 53 percent more that ExactTarget’s closing price yesterday. The transaction has been unanimously approved by the boards of directors of both companies, according to a statement today.

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ESPs, complaints and spam

Steve wrote a while back about how Mailchimp handled his complaint.
Sadly, I have a counter example from recently.

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Just go read here…

I wrote earlier this week about bad ways to evaluate and choose an ESP. It was all going to end today in an insightful and profound post telling all of you exactly how to find the best ESP.
Then Smartinsights published an insightful and useful article on choosing an ESP yesterday.
So, yeah, just go read what Jordie has to say. I have a couple other things to add, but I’ll drop those in another post.

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Gmail reports spear phishing attack

No one, it seems, is immune from account compromise attempts. Today Google reported they had identified a systemic campaign to compromise Gmail accounts belonging to “senior U.S. government officials, Chinese political activists, officials in several Asian countries (predominantly South Korea), military personnel and journalists.”
Google offers a number of solutions for users, including the ability to add 2 factor authentication to your Gmail account. I strongly recommend anyone who uses Gmail to do this.
This isn’t a security blog, but email is one of the major vectors used to infect machines. We’ve seen numerous break ins targeting email senders and ESPs, resulting in customer and recipient data being stolen and then used for spam. Everyone who uses email needs to be aware of the risks and maintain their email account integrity. Be careful clicking links in emails. Be careful opening webpages. Keep your antivirus software up to date.
Everyone is a target.
 

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