A new twist on confirmation

I got multiple copies of a request to “confirm my email address” recently. What’s interesting is the text surrounding the confirmation request.

Hello,
I have a list of potential customers in your area. The list includes several ways for you to contact them.
I would like to send you a sample of this list to the address I have on file: spamtrap@example.com.
Can you call me today at 1 (800) 676-2011 Ext 619 to confirm your email?
Thanks,
Travis Smith
Prospect Profile Specialist
1 (800) 676-2011 Ext 619

This message came to multiple spamtraps of mine. But I thought it was interesting that they’re actually trying to confirm addresses, even if the text surrounding it is a bit of a lie. None of the addresses the message was sent to is associated with any sort of commercial site.
Wonder how many confirmations Travis is getting? And if he’s actually sending “lists of customer addresses” to them, or if he’s actually just taking the confirmed addresses and adding them to the lists he is selling.

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I’m probably the first to admit that confirmed opt-in isn’t the solution to all your delivery problems. There are situations where it’s a good idea, there are times when it’s not. There are situations where you absolutely need that extra step involved and there are times when that extra step is just superfluous.
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Senders that don’t do this are leaving money on the table. They’re not taking that extra step to make sure the data they were given is correct. They don’t make any effort to draw a direct line between the email address entered into their web form or given to them at the register or used for a receipt, and their actual customer.
It does happen, it happens enough to make the non-tech press. Consumerist has multiple articles a month on some email address holder that can’t get a giant company to stop mailing them information about someone else’s account.
Just this week, the New Yorker published an article about a long abandoned gmail address that received over 4000 “legitimate” commercial and transactional emails.

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