The acquisition of email service providers continues. Last week Deluxe (yes, the check printing people) acquired Vertical Response. This appears to be positioning themselves to improve their collection of business services to include email marketing.
VerticalResponse acquired
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they sold for a remarkably small amount of money, too – $27MM which, in light of other recent acquisitions, was rather on the light side. Maybe $WellKnownSpammerAsSlientPartner needed some cash real quick.