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VerticalResponse acquired

The acquisition of email service providers continues. Last week Deluxe (yes, the check printing people) acquired Vertical Response. This appears to be positioning themselves to improve their collection of business services to include email marketing.

1 comment

  1. Neil Schwartzman says

    they sold for a remarkably small amount of money, too – $27MM which, in light of other recent acquisitions, was rather on the light side. Maybe $WellKnownSpammerAsSlientPartner needed some cash real quick.

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