One of the features of the new Gmail tabbed inbox is email-like ads placed by Gmail.
When you click on an ad, it opens up into a new window, behaving very similarly to an email. People can even forward the email to another person.
This new ad type and the placement in the promotions tab has generated a lot of discussion on a number of different things related to email, abuse and spam.
- Is this an email?
- Is this covered under CAN SPAM?
- If it is covered under CAN SPAM, is Google violating the law by not providing an opt out?
- Is Gmail acting abusive?
- Should anti-abuse groups take a stand against Google doing this?
- Should marketing groups take a stand against Google for doing this?
I’ll talk a little more about these questions in upcoming blog posts. But before I do, I’d love to hear from folks here what you think about these questions. And what do you think of the new tabbed inboxes?