Insights on how to improve email marketing
- laura
- August 23, 2013
- Asides , Best practices
I can’t do anything except say +1 to this list of ineffective habits of email marketers from Loren McDonald.
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Timely and appropriate mail
- laura
- Jun 26, 2013
I woke up this morning to an exploding twitter and FB feeds with lots of friends cheering the defeat of DOMA and Prop 8. Apparently some companies are getting into the act as well.
(Behind a cut because some of this may be slightly NSFW in some places)
For the spammer that has everything
- laura
- Nov 23, 2012
Sales are everywhere on Black Friday, even in the spammer underground.
HT: Brian Krebs
Spamming is a marketing tactic
- laura
- Nov 15, 2012
A twitter discussion about the use of Re: and FWD: in subject lines for bulk email. The summary appears to be that even marketers hate it when they get mail like that, but if it drives sales then it’s a worthwhile trick. The final tweet says a lot, though.
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