Holiday mailing advice from mailbox providers

Christine Borgia has a post on the Return Path blog where she interviews a number of different groups (spamfilters, DNSBLs, mailbox providers) about their filtering strategy for the holidays. Overall, no one changes their filtering during the Holiday Mailing Season. On the other hand, many marketers do change their marketing strategies in ways that trigger more filtering and blocking.
The take home message? Pay attention to what is being sent and who it is being sent to. This is nothing new, but many marketers seem to forget it in the effort to get into their customers’ inboxes.

Unsubscribing from spam, part 2
Hotmail having a bad day

Related Posts

Unsubscribing from spam, part 2

Yesterday I posted about why the reasons a lot of people give for not unsubscribing from spam are mostly wrong. Unsubscribing from spam doesn’t seem to confirm your address and it doesn’t seem to increase your spam load.
But does that mean you should unsubscribe from spam? I’m not sure about that.
I’ve been working on a project where I am unsubscribing from every message coming into one of my email addresses. Weeks into that process I’m not seeing a huge decrease in the amount of mail that address is receiving. In some cases I’m unsubscribing from the same senders multiple times a day and have been for close to 3 weeks.
While unsubscribing doesn’t increase your spam, I’m also not sure it decreases your spam, either. But I’ll have full data and numbers demonstrating that in a few more weeks.
What can have an effect on the amount of spam you get is complaining about spam, at least according to Brian Krebs.

Read More

First step in delivery

Ever trawl through your logs and notice that there is a delivery problem somewhere? I’m sure everyone sending email in any volume has.
What’s the first thing you do when you discover a block?

Read More

Spamtraps

There is a lot of mythology surrounding spamtraps, what they are, what they mean, how they’re used and how they get on lists.
Spamtraps are very simply unused addresses that receive spam. They come from a number of places, but the most common spamtraps can be classified in a few ways.

Read More