I’ve had clients over the years who were email marketing agencies selling leads to lenders. Their delivery is horrible, even when they’re doing all the “right things” for email. I’ve come to the conclusion that PayDay lenders are a lot like lawyers: “95% of them give the rest a bad name.”
PayDay loans are the one area where content trumps everything else, and so much of the content out there is bad, it can ruin delivery for everything. The NPR article speaks to why that is.