Gmail released a blog post last week discussing their new image caching and why they implemented it. The short version is this is a way to improve the gmail user experience by screening images for malicious activity and serving the images faster from the Google caching machines.
It appears to be Google’s turn as the subject of most of my blog posts these days.
Consumerist had a post up today talking about the new Gmail tabs. Interestingly enough, they’re quoting an Ad Age article that says the new tabs are not hurting engagement.
This afternoon Justin Foster of LiveClicker posted to the OnlyInfluencers list asking about Gmail rewriting links.
Read MoreA lot of people are discussing the new Gmail image caching around the web.
This doesn’t yet appear to be rolled out across all of Google’s network, so some people in different parts of the world are reporting different behaviors. This is leading to a little bit of confusion, as folks are reporting things like seeing multiple opens for a single image. These reports are clearly accurate, but may only be an artifact of a slow rollout across the network.
There are a couple bullet points I think are important.