CASL and existing opt-in addresses

The Canadian Anti-Spam law takes effect this summer. EmailKarma has a guest post by Shaun Brown that talks about how to handle current opt-in subscribers under the law.

Express consents, obtained before CASL comes into force, to collect or to use electronic addresses to send commercial electronic messages will be recognized as being compliant with CASL. What does “grandfathering” mean under CASL

The question a lot of people seem to have is what does express consent really mean? Shaun answers that question, so go read what he has to say.

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Canadian anti-spam regulations

Canada passed an anti-spam law in 2010. Implementation of this law (CASL) were initially scheduled to go into effect in 2011. That deadline has passed and it’s not looking good for a 2012 date, either.
Canada’s Radio-television and Telecommunications Commission is the agency responsible for enforcement and rulemaking. This week they published 2 bulletins to help guide companies on how to comply with the law.
Guidelines on the use of toggling as a means of obtaining express consent under Canada’s anti-spam legislation
Guidelines on the interpretation of the Electronic Commerce Protection Regulations (CRTC)
The bulletins themselves offer examples of acceptable and unacceptable ways to acquire consent and process unsubscribes. I encourage everyone that sends mail into Canada to go review them. I’ll be writing about the regulations after I’ve taken some time to digest the recommendations.

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Canada announces CASL regulation start date

This morning Industry Canada published its final regulations regarding the implementation of the Canadian Anti-Spam Law. Email related provisions of the law will take effect June 1, 2014.
What does this mean? It means that anyone sending mail from Canada or anyone sending mail that is accessed in Canada is required to have explicit opt-in consent for sending that mail, with a few exceptions. These exceptions include commercial electronic messages that are:

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Canada publishes updated proposed regulations for CASL

Based on initial feedback collected in 2011, updated regulations for CASL have been published by the Industry Canada. Interested stakeholders have until February 4, 2013 to comment on the proposed regulations.
Edit: to identify correct Canadian Govt Agency (Thanks, Neil!)

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