CASL and existing opt-in addresses

The Canadian Anti-Spam law takes effect this summer. EmailKarma has a guest post by Shaun Brown that talks about how to handle current opt-in subscribers under the law.

Express consents, obtained before CASL comes into force, to collect or to use electronic addresses to send commercial electronic messages will be recognized as being compliant with CASL. What does “grandfathering” mean under CASL

The question a lot of people seem to have is what does express consent really mean? Shaun answers that question, so go read what he has to say.

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Increasing engagement for delivery?

I’ve talked a lot about engagement here over the years and how increasing engagement can increase inbox delivery.
But does driving engagement always improve delivery?

Take LinkedIn as an example. LinkedIn has started to pop-up a link when users log in. This popup suggests that the user endorse a connection for a particular skill. When the user clicks on the popup, an email is sent to the connection. The endorsement encourages the recipient to visit the LinkedIn website and review endorsements. Once the user is on the site, they receive a popup asking for endorsement of a connection. Drives engagement both on the website and with email. Win for everyone, right?
I get lots of these endorsements, but I’ve had a few that have made me wonder what’s really going on. Are these people really endorsing my skills? If they are then why am I getting endorsements from people I’ve not seen in 15 years and why are some of the endorsed skills things I can’t do?
This morning I asked one of my connections if he really did endorse me for my abilities in Cloud Computing. His response was enlightening.

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More on CASL

Three great articles on CASL.

HT: Neil Schwartzman

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Canada announces CASL regulation start date

This morning Industry Canada published its final regulations regarding the implementation of the Canadian Anti-Spam Law. Email related provisions of the law will take effect June 1, 2014.
What does this mean? It means that anyone sending mail from Canada or anyone sending mail that is accessed in Canada is required to have explicit opt-in consent for sending that mail, with a few exceptions. These exceptions include commercial electronic messages that are:

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