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CASL and existing opt-in addresses

The Canadian Anti-Spam law takes effect this summer. EmailKarma has a guest post by Shaun Brown that talks about how to handle current opt-in subscribers under the law.

Express consents, obtained before CASL comes into force, to collect or to use electronic addresses to send commercial electronic messages will be recognized as being compliant with CASL. What does “grandfathering” mean under CASL

The question a lot of people seem to have is what does express consent really mean? Shaun answers that question, so go read what he has to say.

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