FB email, put a fork in it
Today Facebook quietly put a bullet in the heart of it’s email program. Instead of running mailboxes, mail to Facebook addresses now simply forwarded to the users primary email address. Color me unsurprised.
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Deliverability of Facebook.com email addresses
- laura
- Jun 26, 2012
Christopher Penn at What Counts did some testing to see what delivery to Facebook.com addresses looks like. It looks pretty grim.
Another take on the emailpocalypse
- laura
- Nov 19, 2010
One of the strengths of email that instant messaging lacks is asynchronous communication. With email, you send someone a message and they may or may not respond right away. Sending somebody an email means that you are not necessarily expecting an instantaneous reply. In fact, that’s the whole point of not using the phone or instant messaging. You are not expecting your target recipient to be at your beck and call.
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Put a fork in it
- laura
- Dec 16, 2011
When FB messaging was announced email marketers had a total conniption. There were blog posts written about how FB Messaging was going to kill email as we know it.
Now, slightly more than a year later marketers have declared FB Messaging dead.
Sometimes I think people spend way to much time believing their own press. FB messaging was never designed as a marketing platform. I said as much back in November 2010 when it was announced.