Contacting an ISP that doesn't have a postmaster page

How do you contact an ISP about a block that doesn’t have a postmaster page? While there’s no one answer, I do have some suggestions.
Start by contacting the postmaster@ or abuse@ addresses. For smaller ISPs, the same people handling outbound abuse are the people handling inbound filtering.
When you contact them have the following:

  • What IPs you’re sending from.
  • What the rejection message is (or if it’s not a rejection message, that the mail is undelivered or going to bulk).
  • The recipient you’re sending to.
  • The type of message.

Keep the message short and sweet. Do not send 5 paragraphs about your business model. I’ve been on the receiving end of the 5 paragraphs of your business model, as have so many of the ISPs that it’s turned into a joke among delivery: “Let me tell you about my business model…” They don’t care, they just want to know what the problem.
The message should have 3 (short!) sections.

  1. State the problem: “Mail I am sending from IP address is consistently going to the bulk folder. These are [sales receipts / tickets / bills / newsletters].”
  2. State what you’ve done to fix it:”We have changed our delivery in X fashion” (limited connections, improved data hygiene, stopped mailing very old addresses, fired the idiot sales guy who decided spamming was a good idea, whatever it is).
  3. Ask for a resolution: We’d like to know what you are seeing from our mail server that’s causing you to think this mail is unwanted by your recipients. I’ve attached a copy of the blocked / bulked message.

You MUST include the sending IP address in all correspondence. I can’t emphasize this enough. Without the IP, no one can help you. Without the IP they may even not bother to answer you. Without the IP the only response you will get it “what’s the IP?”
Also, don’t try and call. I know a lot of people prefer using phone to email, but in this case, use email. Calls are mostly useless.
The biggest issue is that getting an IP address over the phone is horrible. But when the IP is in an email, it’s a simple cut and paste into the internal tools. But there are also communication and documentation issues. Some ISPs like to have records of discussions about blocking and unblocking. On the communication level, when things are written down then no one is relying on faulty memories or hastily written notes about what needs to happen.
At smaller ISPs or even some small businesses, you can ask your recipients to talk to their support desk or admin.If the ISPs have customers telling them the email is wanted they’re much more likely to make filtering adjustments.

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Delivery emergencies and the holidays

There is a lot of contention between ISPs and senders at the best of times. As we move into the holiday season, retailers are increasing their email marketing, sometimes quite significantly. This causes more delivery issues as recipients and MTAs react to the increased volume.
At many non retail companies, however, the pace of work slows down. There are distractions and office parties and people taking long lunches to finish their holiday shopping. Non-critical departments are not staffed for official holidays like Thanksgiving and Christmas Day.
This means that delivery issues may not be responded to as quickly as senders might like. Just this morning I got a call from someone who wants his delivery issues to be fixed by tomorrow. I’m sorry, even if I were to treat this as an emergency, there is work and investigation that needs to be done at the ISP end, and they’re not necessarily going to have a staffed delivery desk on Thanksgiving day. And even if they do have a staffed desk, it’s possible the staff won’t be focused and issues won’t be handled as fast as they might otherwise be.
I’d love to help, but there’s a limit to what I can do. Filtering decisions are made by the ISP, or their filter vendor, and sometimes they don’t happen as fast as we’d like. It’s frustrating for senders to have to deal with, but these are the realities of email delivery.

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The 5 stages of a Spamhaus listing

Courtesy of Spencer over at Experian.
The 5 Stages of Recovery

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Spamhaus changes

A number of ESPs are reporting an increase in SBL listings of big, well known brands. InterestingSBLs seems to confirm this.
Just on the month of June I see tweets reporting SBL listings for: Disney (again, and again) AAA Michigan, NRCC, the Mitt Romney campaign, Macy’s (again) Facebook, Walmart Brazil, Safeway, Bacardi.
What happened? I think there are a number of reasons for an increase in SBL listings of well known brands.
The first is that botnets are rapidly becoming a solved problem. That’s not to say that they’ve gone away, or that we should stop being vigilant about the spam and malicious mail coming out of them, but that there are more and better tools to deal with botnets than there have been in the past. That means that the folks at Spamhaus can look at different classes of unsolicited email.
I believe Spamhaus has some new mail feeds that let them see mail they were previously not seeing. Anyone who has multiple email addresses can tell you that the type of spam that one address gets is often vastly different than the type of mail another email address gets. When dealing with spamtrap feeds, that means that there is unsolicited mail that isn’t seen by the feed. I know there are companies who claim to have lists of hundreds of thousands of spamtraps, and I don’t doubt that some enterprising spammers have discovered Spamhaus spamtraps in the past. Adding new feeds means that Spamhaus will see spam that they were previously missing due to their traps being compromised.
As well as bringing up new feeds, I suspect Spamhaus has better tools to mine the data. This means they can see patterns and problem senders in a clearer way and list those that meet the Spamhaus listing criteria.
I’m not saying the Spamhaus standards have changed. Spamhaus has always said they will list anyone sending unsolicited bulk email. But, as with many organizations what they could do was limited by the available resources. That resource allocation has changed and they can deal with more senders.
What does all this mean for senders? In a perfect world it wouldn’t mean anything. Senders would actually be sending mail only to people who had asked to receive it. Senders would have good list hygiene and pull off abandoned addresses long before they could be turned into spamtraps.
But we all know this isn’t a perfect world. There are a lot of senders that have lists with years of cruft on them. And not all of those addresses on the list actually opted-in to receive that mail. Many of those senders have good stats, decent opens, low unknown user rates, and low complaint rates. But that doesn’t mean there aren’t problems with the lists. And those hidden problems may mean that just because you haven’t had a Spamhaus listing in the past doesn’t mean there isn’t going to be one in your future. It means senders who want to avoid SBL listings need to pay attention to list hygiene and dead addresses. It means the source of addresses and their audit trail is even more important than ever.
Meanwhile, ESPs are struggling to cope with the ongoing and increasing SBL listings.
EDIT: Mickey attributes some of the increase in listings to Spamhaus being better able to detect appended lists.

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