What did we talk about here on the blog in March? It seems we talked a lot about Gmail but also looked at some CAN SPAM issues. Gmail When it comes to innovating in the inbox, Gmail is leaps and bounds ahead of the pack. They made some improvements to their image caching process and are now respecting cache headers, so marketers can update images and track multiple opens. They also started...
Paul Kincaid-Smith wrote an open letter to Gmail about their experiences with the Gmail FBL and how the data from Gmail helped Sendgrid find problem customers.
I know a lot of folks are frustrated with Gmail not returning more than statistics, but there is a place for this type of feedback within a comprehensive compliance desk.
One thing that came out of the ISP session at M3AAWG is that domains need to be warmed up, too. I can’t remember exactly which ISP rep said it, but there was general nodding across the panel when this was said. This isn’t just the domain in the reverse DNS of the sending IP, but also domains used in the Return Path (Envelope From) and visible from. From the ISP’s perspective...
Social engineering is a long standing way to compromise security. Chunkhost reports today that they discovered accounts being compromised through social engineering of Sendgrid support. While the compromise did not work it was a close call. The only thing that saved the targeted customers was their implementation of 2 factor authentication. We know many of our customers individually and...
The official Gmail blog announced today that they’re testing a new way of displaying emails in the Promotions tab. This display method will show users a featured image instead of the normal subject line. Email marketers that want to take advantage of this should visit the Gmail developers pages for information on how to set a featured image for Gmail. More innovation from Gmail in the...
Last week Gmail started contacting ESPs that signed up for their new FBL with more information on how to set up mailings to receive FBL emails. One of the struggles some ESPs are having is the requirement for DKIM signing. Many of the bigger ESPs have clients that sign with their own domains. Gmail is telling these ESPs to insert a second DKIM signature to join the FBL. There are a couple reasons...
This week has been incredibly busy with business stuff and I’ve not had a lot of time to sit and think about blogging. Blogging will be light for the next few days while I catch up.
Last week I had the pleasure of sitting down and talking delivery and email with W. Jeffery Rice of Brickstreet software. He’s posted a review and the recordings at Brickstreet and the UR Business Network.
When they can’t work their spam ware.
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{*generator Msftedit 5.41.21.2510;}viewkind4uc1pardsa200sl276slmult1lang9f0fs22 Dear Sir,par
My clients wants to invest huge cash .Please do reply if interested no dime needed from you.par
Regardspar
john Gagapar
}
This issue comes up repeatedly, as many people have read the CAN SPAM act and believe that CAN SPAM specifically prohibits sending mail to harvested address. This is not how I read the law. The FTC publishes a CAN SPAM Compliance Guide for Businesses that only mentions harvesting in the context of criminal penalties for violations. They list the following 7 main requirements of CAN SPAM. Don’t...
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