Paul Kincaid-Smith wrote an open letter to Gmail about their experiences with the Gmail FBL and how the data from Gmail helped Sendgrid find problem customers.
I know a lot of folks are frustrated with Gmail not returning more than statistics, but there is a place for this type of feedback within a comprehensive compliance desk.
There are a couple problems I’ve been alerted to with the Yahoo FBL today.
The first comes from Michael Ellis and is about broken FBL reporting at Yahoo.
Late last year Gmail started caching images on their servers, breaking open tracking in some circumstances. This image caching was good for senders, in that images were back on by default. But it was also bad for senders because it broke dynamic content and didn’t allow for tracking of multiple opens by the same recipient.
According to a new blog post by Moveable Ink this issue has now been resolved and Google is respecting cache headers so senders who are using dynamic content or want to track multiple opens can do so.
At M3AAWG 30 in San Francisco, Gmail representatives presented a session about best practices and what they wanted to see from senders.
I came out of the session with a few takeaways.