Paul Kincaid-Smith wrote an open letter to Gmail about their experiences with the Gmail FBL and how the data from Gmail helped Sendgrid find problem customers.
I know a lot of folks are frustrated with Gmail not returning more than statistics, but there is a place for this type of feedback within a comprehensive compliance desk.
There are a couple problems I’ve been alerted to with the Yahoo FBL today.
The first comes from Michael Ellis and is about broken FBL reporting at Yahoo.
At M3AAWG 30 in San Francisco, Gmail representatives presented a session about best practices and what they wanted to see from senders.
I came out of the session with a few takeaways.
The official Gmail blog announced today that they’re testing a new way of displaying emails in the Promotions tab. This display method will show users a featured image instead of the normal subject line.
Email marketers that want to take advantage of this should visit the Gmail developers pages for information on how to set a featured image for Gmail.
More innovation from Gmail in the mailbox. This one feels pretty consumer friendly, although I still have memories of XXX spam from years ago showing rather explicit images. Gmail must have a lot of confidence in their filtering to push image display to the inbox.