What goes into successful email campaigns?
- laura
- March 10, 2014
- Asides , Delivery improvement
Campaign Monitor analyzed over 2.2 million campaigns and came up with some rules of thumb for effective email marketing.
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Facebook blocking spam: parallels to email filtering
- laura
- Nov 16, 2012
Last month a Dangerous Minds posted numbers that indicated their Facebook posts were reaching fewer users. They suggested that this was a conspiracy by Facebook to make more money and soak small publishers with “exorbitant” advertising fees. I didn’t pay that much attention to it. I use Facebook to communicate with friends. The only commercial entities I “like” or are “friends” with are small local businesses that I shop at.
Today, I see a tweet from Ben Chestnut that looked intriguing.
Insights on how to improve email marketing
- laura
- Aug 23, 2013
I can’t do anything except say +1 to this list of ineffective habits of email marketers from Loren McDonald.
Read MoreTimely and appropriate mail
- laura
- Jun 26, 2013
I woke up this morning to an exploding twitter and FB feeds with lots of friends cheering the defeat of DOMA and Prop 8. Apparently some companies are getting into the act as well.
(Behind a cut because some of this may be slightly NSFW in some places)