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Marketers, we have a problem

And that problem is security.
Much of what marketing does is build profiles of customers by collecting huge amounts of data on every customer. That data collection is facilitated by compliant customers that provide all sorts of personal data just because they’re politely asked by a retail clerk.
There will always be people who comply with data requests, but I expect more customers to be wary of sharing information at the register.
I’m not the only one, a recent NY Times blog post from one of their security researchers: Stop asking me for my email address. She discusses how much information companies ask for and how complacently consumers hand it over without asking about security.

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People are your weakest link

Social engineering is a long standing way to compromise security. Chunkhost reports today that they discovered accounts being compromised through social engineering of Sendgrid support. While the compromise did not work it was a close call. The only thing that saved the targeted customers was their implementation of 2 factor authentication.
We know many of our customers individually and personally, and are still careful about changing contact addresses and passwords. With larger customer bases, it’s vital that every person in the change follow security processes.

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Browsers, security and paranoia

MAAWG is coming up and lots of us are working on documents, and presentations. One of the recent discussions is what kind of security recommendations, if any, should we be making. I posted a list of things including “Don’t browse the web with a machine running Windows.”
Another participant told me he thought my recommendation to not use a windows machine to browse the web was over the top and paranoid. It may be, but drive by malware attacks are increasing. Visiting big sites may not be enough to protect you, as hackers are compromising sites and installing malware to infect visitors to those sites. Some ad networks have also been used to spread malware.
Criminals have even figured out how to install malware on a machine from email, without the recipient having to click or open attachments.
Avoiding the internet from a machine running Windows is a security recommendation I don’t expect many people to follow, but I do not think security and anti-virus software is enough to protect people from all of the exploits out there.
Of course, there are a lot of reasons that one might be forced to use a particular browser or operating system. For instance, I was on the phone with my bank just today to ask if they supported Safari. They say they do, but there are some things that just don’t work. The customer service rep said that they recommend Internet Explorer to all their users. She then suggested I switch browsers. No thanks, I’ll deal with the broken website.
Compromises are a major threat, and criminals are spending a lot of time and money on creating ways to get past current security. No longer is “not clicking on malware” enough to protect users. When a security clearinghouse is compromised and used as a vector for a targeted attack against Google, none of us are safe. When a security company is compromised, none of us are safe.
I realize my recommendation to avoid browsing the web on a Windows based machine is more wishful thinking than practical. I also know that other browsers and operating systems will be targeted if enough people move away from currently vulnerable operating systems. And I know that a simple, offhand suggestion won’t fix the problem.
As someone who’s been online long enough to see the original Green Card spam I know that online dangers evolve. But I can’t help thinking that most of us aren’t taking the current threats seriously enough.

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