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First spam to Epsilon leaked address

This morning I received the first two spams to the address of mine that was compromised during the Epsilon compromise back in April. Actually, I received two of them. One was the “standard” Adobe phish email. The other was similar but referenced Limewire instead of Adobe.

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Marketers, we have a problem

And that problem is security.
Much of what marketing does is build profiles of customers by collecting huge amounts of data on every customer. That data collection is facilitated by compliant customers that provide all sorts of personal data just because they’re politely asked by a retail clerk.
There will always be people who comply with data requests, but I expect more customers to be wary of sharing information at the register.
I’m not the only one, a recent NY Times blog post from one of their security researchers: Stop asking me for my email address. She discusses how much information companies ask for and how complacently consumers hand it over without asking about security.

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Is any data safe?

Today another major retailer announced their customer files were compromised. This company had clearly implemented some security that kept hackers from getting too much information. Passwords were hashed and credit card numbers were kept on a separate server, which does signal that the company designed with security in mind. Nevertheless, personal information was compromised.
Is there anyway to keep information safe if it’s accessible from the internet? Some of my uber-security conscious friends would say no. I am beginning to believe them.

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