Lots of reports today of a security problem at AOL where accounts are sending spam, or are being spoofed in spam runs or something. Details are hazy, but there seems to be quite a bit of noise surrounding this incident. AOL hasn’t provided any information as of yet as to what is going on.
Today another major retailer announced their customer files were compromised. This company had clearly implemented some security that kept hackers from getting too much information. Passwords were hashed and credit card numbers were kept on a separate server, which does signal that the company designed with security in mind. Nevertheless, personal information was compromised.
Is there anyway to keep information safe if it’s accessible from the internet? Some of my uber-security conscious friends would say no. I am beginning to believe them.
And that problem is security.
Much of what marketing does is build profiles of customers by collecting huge amounts of data on every customer. That data collection is facilitated by compliant customers that provide all sorts of personal data just because they’re politely asked by a retail clerk.
There will always be people who comply with data requests, but I expect more customers to be wary of sharing information at the register.
I’m not the only one, a recent NY Times blog post from one of their security researchers: Stop asking me for my email address. She discusses how much information companies ask for and how complacently consumers hand it over without asking about security.
There’s been a lot of interesting reaction to Steve’s security post yesterday. A lot of people seem upset that we have pointed out one of the ways that ESPs may be getting compromised. Complaints range from the message being overly simplistic, through to complaints that we just don’t understand how much of an issue security is, through to complaints that we’re not pointing out that some ESPs actually are secure. Some people have even provided counter examples of how simple it is to compromise any company, so why are we picking on ESPs.
Security is a problem any company faces. Some industries are bigger targets than others, and ESPs have really jumped up the target list. ESPs are getting lists stolen. ESPs are getting reputations stolen.
There’s one ESP I know for a fact that has lost multiple customer lists 3 times. Three companies I get email from are hosted there. When all three of those tagged addresses started getting spam, the only logical assumption was that the ESP was compromised. Again. Those are companies I want to hear from, though, and I changed addresses on their sites after every breach. What’s distressing, though, is the total lack of response from either the customer or the ESP to my notices about the breaches. To be fair, the problem seems to have stopped more recently.
Silence and refusal to address an issue is a big problem. An address I gave a company on the Only Influencers list was stolen (I’m not going to say leaked because I actually trust them to not have violated their privacy policy) sometime back in early 2011. I didn’t notice right away because my spam filters were catching the mail, but eventually the spammers managed to get one into my inbox. When I saw it, I started checking and realized that address had been compromised a long time ago. I notified the company, with as much history of the address as I could. I ended my message with: