A good example of 3rd party email


This morning I received a great example of a 3rd party email that I thought I’d share with all of you.
What’s so great about it?

  1. It’s sent from the company I actually gave my email address to: Macheist.
  2. It tells me why I’m getting this email: I purchased Fantastical back in 2013
  3. It introduces me to Fantastical’s new product: Fantastical 2 for iPad and iPhone.
  4. It gives me a chance to opt-in to mail from Flexbits.

I have no problem with this mail, even though it’s acquisition mailing. Macheist isn’t selling or handing off my information, even to their own vendors. But they are giving me the chance to follow up with products I’ve purchased in the past.
Not only is this consumer friendly, but it’s also in compliance with the new CASL regulations coming into effect in July.
Overall, a great example of how to send consumer friendly acquisition email.

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1 comment

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  • Nice example thanks for sharing it!
    In the past I’ve read examples, but on the contrary, cases where the email was sold or abused by other company, or sister company.
    Even in the case of sister companies I would give your advice of sending the email from the company that actually holds the subscriber.

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