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Monthly Archives: May 2014

Protect your email with TLS

You probably use TLS hundreds of times a day. If you don’t recognize the term, you might know it better by it’s older name, SSL. TLS is what protects your data in transit whenever you go to Google, or Yahoo or even this blog. The little padlock in your browser address bar tells you that […]

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Spam is not a valid marketing strategy

This seems like an attempt to create the next big viral marketing campaign. It’s just spam, though, and not even good spam. There’s nothing about a random “click here” that will entice me to click on it. Scammers? Spammers? Whoever Ryann Rasmussen at HighSpeedInternet is, she might want to rethink her marketing strategy. It looks more […]

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SMTP Level Rejections

While discussing a draft of a Deliverability BCP document the issue came up of what rejections at different phases of the email delivery transaction can mean. That’s quite a big subject, but here’s a quick cheat sheet. At initial connection Dropped or failed connection: your reputation with the receiver is so bad that they don’t […]

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Using Google to taunt coworkers

Happy Friday, all. This has been a rough week for so many people, I thought we needed a little humor. From Tim Norton (@norton_tim) on Twitter.

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IP reputation and email delivery

IP reputation is a measure of how much wanted mail a particular IP address sends.  This wanted mail is measured as a portion of the total email sent from that IP. Initially IP reputation was really the be all and end all of reputation, there was no real good way to authenticate a domain or […]

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Thoughts on Gmail and the inbox

Over the last few months more and more marketers are finding their primary delivery challenge is the Gmail inbox. I’ve been thinking about why Gmail might be such a challenge for marketers. Certainly I have gotten a lot of calls from people struggling to figure out how to get into the Gmail inbox. I’ve also […]

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Spam is not a moral judgement

Mention an email is spam to some senders and watch them dance around trying to explain all the ways they aren’t spammers. At some point, calling an email spam seems to have gone from a statement of fact into some sort of moral judgement on the sender. But calling an email spam is not a […]

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More from Gmail

Campaign Monitor has an interview with Gmail looking at how to get mail to the Gmail inbox. It’s a great article and I think everyone should go read it. One of the most important things it talks about is how complex filters are. On Gmail’s end, Sri revealed that there are literally hundreds of signals […]

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April: The month in email

April was a big month of changes in the email world, and here at Word to the Wise as we launched our new site, blog and logo. DMARC The big story this month has been DMARC, which started with a policy change Yahoo made on April 4 updating their DMARC policy from “report” to “reject”. […]

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