BLOG

It’s about the spam

Tell someone they have hit a spamtrap and they go through a typical reaction cycle.

Denial: I didn’t hit a trap! I only send opt-in mail. There must be some mistake. I’m a legitimate company, not a spammer!

Anger: What do you mean that I can’t send mail until I’ve fixed the problem? There is no problem! You can’t stop me from mailing. I’m following the law. My mail is important. I’ll sue.

Bargaining: What if I just send mail to some recipients? What if I hire an email hygiene company to remove traps from my list?

Acceptance: What can I do to make sure the people I’m mailing actually want to be on my list?

Overall, my problem with the focus on spamtraps (and complaints to a lesser extent) is that these metrics are proxies. Spamtraps are a way to objectively monitor incoming email. Mail sent to spamtraps is, demonstrably, sent without permission of the address owner. This doesn’t mean all mail from the same source is spam, but there is proof at least some of the mail is spam.

If there is enough bad mail on that list, then reworking the subscription process may be necessary to fix delivery.

1 comment

  1. aL says

    love it

Comment:

Your email address will not be published. Required fields are marked *

  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


  • AOL FBL change

    Reminder for folks, AOL is changing their FBL from address starting on Jan 17th. AOLlogoForBlogThe (in)famous scomp@aol.net is going away to be replaced by fbl-no-reply @ postmaster.aol.com. These messages will be signed with the d= mx.postmaster.aol.com. Time to update your scripts!No Comments


Archives