A new game! Spot the unsub! Our first challenge is the footer from a major software company. How long does it take for you to to find the unsub link?
What’s even more annoying is that I never actually subscribed to mail from this company. A few years ago I was doing some work for them and they required I set up an account on their cloud service so they could share docs with me. Last month, they started emailing me as “a customer.” Yeah. No.
At M3AAWG 30 in San Francisco, Gmail representatives presented a session about best practices and what they wanted to see from senders.
I came out of the session with a few takeaways.
Earlier this month I mentioned that a number of people were seeing issues with multiple links in emails being clicked by Barracuda filters. I invited readers to contact me and provide me with any information or evidence they had. Not only did a number of senders contact me, but one of the support reps at Barracuda also contacted me.
At issue is a part of the Barracuda email filter call the intent filter. There are 3 different modules to this filter.
Yesterday I posted about why the reasons a lot of people give for not unsubscribing from spam are mostly wrong. Unsubscribing from spam doesn’t seem to confirm your address and it doesn’t seem to increase your spam load.
But does that mean you should unsubscribe from spam? I’m not sure about that.
I’ve been working on a project where I am unsubscribing from every message coming into one of my email addresses. Weeks into that process I’m not seeing a huge decrease in the amount of mail that address is receiving. In some cases I’m unsubscribing from the same senders multiple times a day and have been for close to 3 weeks.
While unsubscribing doesn’t increase your spam, I’m also not sure it decreases your spam, either. But I’ll have full data and numbers demonstrating that in a few more weeks.
What can have an effect on the amount of spam you get is complaining about spam, at least according to Brian Krebs.