A friendly reader sent me this example of the notice Coldwater Creek sent out to subscribers this week.
Coldwater Creek was a major retailer that recently filed for bankruptcy. As part of that, they’re transferring assets, including customer lists, to a holding company for potential use when the company is re-launched. That holding company is also the parent company of Talbots, another clothing retailer.
The thing I really like about this notice is that it’s clear what the company is doing with customer information. Not only that, the customer gets to control their information and with whom it gets shared.