BLOG

Monthly Archives: August 2014

Unsubscribing from spam, part 3

At the end of last year, I talked a little bit about a project I was working on to see if unsubscribing from spam would actually work. The address I picked was my first non-work/school related email address. It’s been mine since 2004 or so. I stopped using it for anything commerce related back in the […]

1 Comment

Low complaint rates are not always good

Digging another old blog post out of the archives. In November 2011, I talked about how part of the Holomaxx complaint against Microsoft and Yahoo said that their complaint rates were below 0.5% and 0.1%. The argument was that if their complaint rates were low, then the mail must not be spam. Specifically, HolomaXx alleges, […]

1 Comment

Some email related news

A couple links to relevant things that are happening in email. M3AAWG released the Help! I’m on a Blocklist! (PDF link) doc this week. This is the result of 4 years worth of work by a whole lot of people at M3AAWG. I was a part of the working group (“doc champion” in M3AAWG parlance) […]

1 Comment

Asynchronous Bounces

There are three ways that an email can fail to be delivered: immediate rejection timeout asynchronous bounce Rejection A rejection is any delivery attempt where the sending smarthost can tell immediately that the mail can’t be delivered. That will often be when the receiving machine accepts a connection but returns a “hard bounce” or “5xx” […]

4 Comments

July 2014: The month in email

We continue to be busy with really interesting client work. Look for some new posts and white papers to come out of this research over the next few months, but for now blogging has been a bit light while we’re working hard. In parallel with our busy times, we have also been pondering the ways […]

No Comments

4 email marketing myths

Tom Sather speaks about 4 email marketing myths that just won’t die. Tom has it absolutely right, these are things people believe that not true.

No Comments