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Delivery consulting: it's all about the credibility

A few months ago I found a great blog post written by an ER doctor about how to convince other doctors to come in and deal with a patient in the middle of the night. There are quite  few similarities between his advice and the advice I would give delivery experts, ISP relations folks and ESP representatives when dealing with ISPs and spam filtering companies.

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Email marketing is hard

I’ve watched a couple discussions around the email and anti-spam community recently with a bit of awe. It seems many email marketers are admitting they are powerless to actually implement all the good advice they give to others.
They are admitting they can’t persuade, cajole, influence or pressure their companies to actually follow best practices. Some of the comments public and private comments I’ve heard from various industry leaders:

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Hear me talk about improving delivery

Tom Sather (ReturnPath) and I will be speaking on Thursday at a webinar hosted by the Association of Business and Media Companies.
How to Boost Email Marketing Response Rates

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