Next Tuesday, September 23, I’ll be speaking about deliverability at a webinar sponsored by Message Systems and presented by the American Marketing Association.
Registration is open to all, so if you’re interested in hearing some of my opinions about deliverability past, present and future, sign up.
My Mum flew in to visit last week, and over dinner one evening the talk turned to email.
Read MoreI’ve watched a couple discussions around the email and anti-spam community recently with a bit of awe. It seems many email marketers are admitting they are powerless to actually implement all the good advice they give to others.
They are admitting they can’t persuade, cajole, influence or pressure their companies to actually follow best practices. Some of the comments public and private comments I’ve heard from various industry leaders:
I received an email yesterday with the subject “Please confirm your lunch reservation”. It didn’t look like a typical spam subject line, but wasn’t from anywhere I recognized.
I take a look.