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Permission-ish based marketing

My Mum flew in to visit last week, and over dinner one evening the talk turned to email.

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Hear me talk about improving delivery

Tom Sather (ReturnPath) and I will be speaking on Thursday at a webinar hosted by the Association of Business and Media Companies.
How to Boost Email Marketing Response Rates

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It's Wednesday – do you know where your sales staff are?

I received an email yesterday with the subject “Please confirm your lunch reservation”. It didn’t look like a typical spam subject line, but wasn’t from anywhere I recognized.
I take a look.

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