Marketing pet peeves
Loren McDonald has a great post over at Mediapost listing his email marketing pet peeves. I particularly love this because he includes those things annoy him as a subscriber.
Most of what annoys me as a subscriber is sloppy marketing. Really is it so hard to actually check what you’re sending and who you’re sending it to?
This was a notice from Ello telling me that they’d get to my request for an account “at some point.” There were two fails here. The first is very obvious from the To: line. The second is even worse. I have an Ello account, I’m not waiting. Apparently they pulled their “current user” file and added it to the “waiting user” file and then mailed all of them a notice the accounts were getting turned on, albeit slowly.
The footer of the mail made it clear they knew they were spraying and praying:
PS: If you’re already using Ello and getting this note, you can unsubscribe using the links below.