I was on IRC with a group of ESP delivery specialists last week and one of them was looking for something to blog about. I suggested a list of holiday predictions. Not that I have a huge number of holiday predictions, but I did come up with one.
During the holiday season at least one retailer will decide that they have information so important that they will ignore my opt-0ut request and add me to their holiday blast list.
So what’s your holiday email prediction?
At M3AAWG 30 in San Francisco, Gmail representatives presented a session about best practices and what they wanted to see from senders.
I came out of the session with a few takeaways.
Earlier this month I mentioned that a number of people were seeing issues with multiple links in emails being clicked by Barracuda filters. I invited readers to contact me and provide me with any information or evidence they had. Not only did a number of senders contact me, but one of the support reps at Barracuda also contacted me.
At issue is a part of the Barracuda email filter call the intent filter. There are 3 different modules to this filter.
The folks at The Daily Show, who brought us the wonderful term “High Volume Email Deployer” so very long ago, are once again leading the way in new unsubscribe technology. Unsubscribe by television.
Meanwhile, the folks at The Daily Mash have a different unsubscribe suggestion.