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Monthly Archives: January 2015

Email filtering: not going away.

I don’t do a whole lot of filtering of comments here. There are a couple people who are moderated, but generally if the comments contribute to a discussion they get to be posted. I do get the occasional angry or incoherent comment. And sometimes I get a comment that is triggers me to write an entire […]

5 Comments

Deliverability, Return Path, List-Unsubscribe Header

Here are a few blog posts covering the email industry from Constant Contact, Return Path, and SpamResource. Constant Contact posted a blog post about how they measure email deliverability on January 10th.  They started with just tracking bounce backs and using that metric to calculate deliverability but then moved to using seed list through a […]

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Salesforce State of Marketing Report

Salesforce published their State of Marketing report last week. The report was compiled after receiving 5,000 responses to their questionnaire. Reading the report it is clear, email is critical to businesses. 73% of marketers believe email marketing is core to their business, 71% felt mobile marketing was core, and 66% of social media marketing was […]

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Mailbox preview and HTML content

I just received a slightly confusing email.     The From address and the Subject line are from Sony, but the content looks like it’s from email analytics firm Litmus. What’s going on here? Opening the mail it looks like a fairly generic “Oops, we lost a class-action lawsuit, have $2 worth of worthless internet […]

1 Comment

Office365 checking DMARC on the inbound

According to a recent blog post, Office365 is starting to evaluate incoming messages for DMARC. I talked a little bit about DMARC in April when Yahoo started publishing a p=reject message. DMARC stands for Domain-based Message Authentication, Reporting and Conformance. What DMARC does is allow domain owners to publish policy statements in DNS telling receiver domains […]

3 Comments

Yahoo China Email Services Shut Down

Via mailing lists and Al Iverson’s Spamresource blog, Yahoo China domains (yahoo.com.cn and yahoo.cn) are no longer accepting email.  Yahoo announced in April of 2013 they are shutting down their email services in August of the same year and advises users to create new accounts with Alibana.  While the domains still have valid MX records, […]

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This message cannot be considered spam

Every once in a while I get spam, usually from a foreign country, that contains the (in)famous Murkowski statement. The information contained in this e-mail transmission is confidential and may be privileged. It is intended only for the addressee(s) stated above. If you are not an addressee, any use, dissemination, distribution, publication, or copying of […]

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Listcast acquired by MailerMailer

Listcast, an email list management service, has been acquired.  MailerMailer will take over management and support of all Listcast customers effective immediately from Domainate, Inc.

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Content marketing

There are a lot of mailing lists I’m on simply because I can’t be bothered to unsubscribe. Every week or every few days mail shows up in my inbox. I may look at the subject line, I may even open the message. But most of it is not interesting. It’s yet another sale at Sur […]

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Language as filtering criteria

A few months ago I was working on a delivery audit for a client who sends mail in multiple languages. We discovered that the language of an email has a significant delivery impact. The same email in different languages was delivered differently, particularly at Gmail. Emails in a language I don’t normally receive email in were […]

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