Listcast acquired by MailerMailer
Listcast, an email list management service, has been acquired. MailerMailer will take over management and support of all Listcast customers effective immediately from Domainate, Inc.
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FTC Rulemaking on CAN SPAM
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Read MoreMcColo goes offline
Last week a major player in the botnet arena was taken offline when they were shutdown by their upstream provider. With the demise of McColo, there has been a 30 – 50% drop in the amount of spam as measured by any number of different techniques. The CBL team has posted an article about their view of the McColo disconnection, which includes links to press articles about the shutdown. Spamhaus has their own take on the shutdown and another collection of links to articles about the shutdown.
In my own mailbox, I have noticed a drastic decrease in the amount of spam over the last week. I am too jaded to expect that the change is permanent, but it is nice while it lasts.
Spam isn't a best practice
I’m hearing a lot of claims about best practices recently and I’m wondering what people really mean by the term. All too often people tell me that they comply with “all best practices” followed by a list of things they do that are clearly not best practices.
Some of those folks are clients or sales prospects but some of them are actually industry colleagues that have customers sending spam. In either case, I’ve been thinking a lot about best practices and what we all mean when we talk about best practices. In conversing with various people it’s clear that the term doesn’t mean what the speakers think it means.
For me, best practice means sending mail in a way that create happy and engaged recipients. There are a lot of details wrapped up in there, but all implementation choices stem from the answer to the question “what will make our customers happy.” But a lot of marketers, email and otherwise, don’t focus on what makes their recipients or targets happy.
In fact, for many people I talk to when they say “best practice” what they really mean is “send as much mail as recipients will tolerate.” This isn’t that surprising, the advertising and marketing industries survive by pushing things as far as the target will tolerate (emphasis added).