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FTC Rulemaking on CAN SPAM

The FTC announced today they will be publishing clarifications to CAN SPAM in the near future. According to the FTC

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Finding your relevancy

Ken Magill reported today that Responsys has unveiled a tool to measure the relevancy of email marketing programs. This tool is intended to help marketers implement the advice “be more relevant.”

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EEC shows how not to send email

The Email Experience Council is the email marketing arm of the Direct Marketing Association. They recently sent out a mailing that demonstrated what not to do when sending email, including:

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