Listcast acquired by MailerMailer
Listcast, an email list management service, has been acquired. MailerMailer will take over management and support of all Listcast customers effective immediately from Domainate, Inc.
Related Posts
Blog roundup
- laura
- Apr 4, 2008
Denise Cox has a list of 10 things your signup page should have over on her blog.
The AOL postmaster blog has its first post up talking about bounces.
BeRelevant has a great blog with lots of suggestions email best practices.
Mark Brownlow had a great post this weekon moving the unsubscribe button to the top of your newsletter to make it easy for customers to unsubscribe. The comments are a must read as well, including one commenter that saw the number of ‘this is spam’ hits go down when he moved the unsubscribe link to the top of the email.
Spammers in the news
- laura
- Apr 29, 2008
Eddie Davidson was sentenced yesterday to 21 months in jail for falsifying headers and tax evasion.
Sanford Wallace (the spammer that prompted me to start figuring out how to read headers) lost his suit with MySpace for failure to comply with court orders and failing to turn over documents.
Scott and Steve Richter are in the Washington Post today in an article discussing hijacked IP space. Reading the Post article, though, it appears that Scott legitimately bought a business with a /16 and there is no hijacking going on. Spammers have hijacked IP space illegitimately in the past, but this does not seem to be the case.
Spam isn't a best practice
- laura
- Sep 23, 2010
I’m hearing a lot of claims about best practices recently and I’m wondering what people really mean by the term. All too often people tell me that they comply with “all best practices” followed by a list of things they do that are clearly not best practices.
Some of those folks are clients or sales prospects but some of them are actually industry colleagues that have customers sending spam. In either case, I’ve been thinking a lot about best practices and what we all mean when we talk about best practices. In conversing with various people it’s clear that the term doesn’t mean what the speakers think it means.
For me, best practice means sending mail in a way that create happy and engaged recipients. There are a lot of details wrapped up in there, but all implementation choices stem from the answer to the question “what will make our customers happy.” But a lot of marketers, email and otherwise, don’t focus on what makes their recipients or targets happy.
In fact, for many people I talk to when they say “best practice” what they really mean is “send as much mail as recipients will tolerate.” This isn’t that surprising, the advertising and marketing industries survive by pushing things as far as the target will tolerate (emphasis added).