Listcast acquired by MailerMailer
Listcast, an email list management service, has been acquired. MailerMailer will take over management and support of all Listcast customers effective immediately from Domainate, Inc.
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EEC shows how not to send email
- laura
- May 7, 2008
The Email Experience Council is the email marketing arm of the Direct Marketing Association. They recently sent out a mailing that demonstrated what not to do when sending email, including:
Read MoreFinding your relevancy
- laura
- Apr 23, 2008
Ken Magill reported today that Responsys has unveiled a tool to measure the relevancy of email marketing programs. This tool is intended to help marketers implement the advice “be more relevant.”
Read MoreMcColo goes offline
- laura
- Nov 17, 2008
Last week a major player in the botnet arena was taken offline when they were shutdown by their upstream provider. With the demise of McColo, there has been a 30 – 50% drop in the amount of spam as measured by any number of different techniques. The CBL team has posted an article about their view of the McColo disconnection, which includes links to press articles about the shutdown. Spamhaus has their own take on the shutdown and another collection of links to articles about the shutdown.
In my own mailbox, I have noticed a drastic decrease in the amount of spam over the last week. I am too jaded to expect that the change is permanent, but it is nice while it lasts.