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Monthly Archives: February 2015

Friday fun stuff

Between the rampaging llamas and a photo optical illusion the internet has been a silly, silly place the last 24 hours. I have a little present for folks. I hinted there may be pictures from Kilt Day at M3AAWG in an earlier post. There are, and all of the subjects have granted permission for me […]

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A must read on engagement

I really can’t add anything to what Chad wrote in Opens, Clicks, And Blocks In The Third Age Of Email Deliverability

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Aetna, phishing and security

We’ve just gotten home from M3AAWG and I’m catching up with a lot of the administrative stuff that’s gotten ignored while we were soaking up the tons of information from some of the smartest Internet security folks around. One of the tasks I’m working on is checking on our recent bills from our health insurance […]

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Salesforce SPF and now DKIM support

Salesforce has published a SPF record for sending emails from Salesforce for years and with the Spring ’15 release, they will provide the option to sign with DKIM. The SPF record is straight forward, include:_spf.salesforce.com which includes _spf.google.com, _spfblock.salesforce.com, several IP address blocks, mx, and ends with a SoftFail ~all. Salesforce Knowledge Article Number: 000006347 […]

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Back from M3AAWG

Last week was the another M3AAWG meeting in San Francisco. The conference was packed full of really interesting sessions and things to learn. Jayne’s keynote on Tuesday was great, and brought up a lot of memories of just what it was like to be fighting spam and online abuse in the mid to late 90s. […]

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Mary Litynski Award winner Jayne Hitchcock

This morning the Messaging, Mobile and Malware Anti-Abuse Working Group announced the winner of the Mary Litynski Award. Congratulations to Jayne Hitchcock of WHO@ for her work over the last 2 decades fighting online abuse and cyberstalking. I’ve never actually met Jayne, but I do remember following her story in the late 90s. She started […]

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‘Tis the season

It’s the time of the year, when we celebrate a holiday by telling you about email.

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What is an open?

I was having a discussion today with a few industry colleagues about engagement and open rates. It was a good discussion and inspired a couple blog posts. Engagement totally matters, Engagement affects deliverability, and ISPs should be the last of your concerns. I think they’ve covered the engagement issue pretty well, but what I wanted to […]

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Email Authentication in a nutshell

There are 3 types of authentication currently in use for email. DKIM SPF DMARC The different strategies do different things with email. DKIM cryptographically signs emails, preventing changes in transit, and designates a “responsible domain” through the d= value in the signature. SPF compare the sending IP and the envelope from (also known as the bounce string, return […]

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January 2015 – The Month in Email

It’s February already! January went fast, right? At WttW, we are gearing up for MAAWG SF later this month — will we see you there? We started the year with a set of predictions about email. Mostly we think email will continue to be great at some things and not-so-great at other things, and we’ll […]

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