Related Posts

Don't wait to address delivery problems

One of the worst ways to deal with blocking issues is to ignore them and hope your mail magically moves from the bulk folder back into the inbox. While this does happen as ISPs and filter companies update their filters, it’s not that common and it’s usually the result of a sender actually cleaning up their sending processes and improving the quality of the mail they send.
Do not ignore blocks. What I generally tell people is that it takes at least as long to repair a bad reputation as it took to get that bad reputation in the first place. If you wait months before actually addressing delivery problems, you’re not going to make a change and have the filters react in hours.
This doesn’t mean that every block is a business crisis. Blocks happen and they do go up and down based on thresholds and automatic monitoring scripts and content. But if a block happens consistently for 4 or 5 days in a row it is time to look at what you’re doing. Don’t just focus on the sidelines and little stuff, either. Look at your marketing program and the mail you’re sending.

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Delivery delays due to congestion

Now that we’re deep in the middle of the Christmas shopping season, I’m seeing more and more complaints about delays at ISPs. Mickey talked about everything the ISPs have to consider when making hardware and buildout decisions in his post The hard truth about email on Spamtacular. When, like on cyber Monday, there’s a sharp increase in the volume of email, sometimes ISPs don’t have the capacity to accept all the email that is thrown at them.

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Fickle recipients

One of the tenets of good delivery is know your recipients. Woot.com seems to know their recipients.
 
Happy Friday.

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