A must read on engagement
I really can’t add anything to what Chad wrote in Opens, Clicks, And Blocks In The Third Age Of Email Deliverability
Related Posts
Email against Humanity
- steve
- Dec 6, 2013
“Sending an email is one of the worst things you can do to a person. You are stealing a little part of their life away. 99.99% of all emails are incredibly annoying and a huge imposition. If your job is to write emails, you should always be fighting to send fewer things and make sure each email you send is so incredible that it’s a rare treat to hear from you.”
Cards Against Humanity at MailChimp
Gmail deploys image proxy servers
- laura
- Dec 5, 2013
This afternoon Justin Foster of LiveClicker posted to the OnlyInfluencers list asking about Gmail rewriting links.
Read MoreSubject lines
- laura
- Oct 9, 2012
There has been a lot of discussion in various places recently about subject line length and how it affects email marketing. There have been multiple studies done on how the subject line affects opens and clicks. (Mailchimp, Alchemy Worx, Mailer Mailer, Adestra). The discussion has even spilled over into Ken Magill’s newsletter today.
I’ve had a couple people ask me my opinion on subject line over the years. My general response is that subject line length is not directly measured by spamfilters and so don’t fret about the length. It is true that consistently crafting poor subject lines can indirectly cause delivery problems. Send mail few people open and that will hurt your reputation over time.
I think Ken really said it best, though.