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Engagement, it's not what you might think

Most delivery experts will tell you that ISPs measure recipient engagement as a part of their delivery. That’s absolutely true, but I think there’s a language difference that makes it hard for senders to understand what we mean by engagement.
ISPs, and other filtering companies, profile their user base. They know, for instance, who logs in and checks mail every day. They know who checks mail every 20 seconds. They know who gets a lot of spam. They know who hasn’t logged in for months. They know who accurately marks mail as spam and who is sloppy with the this-is-spam button. They know if certain recipients get the same mail, it’s likely to be spam.
Engagement at the ISPs is more about the recipient engaging with their email address and the mail in their mailbox then it is about the recipient engaging with specific emails.
 

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Email against Humanity

“Sending an email is one of the worst things you can do to a person. You are stealing a little part of their life away. 99.99% of all emails are incredibly annoying and a huge imposition. If your job is to write emails, you should always be fighting to send fewer things and make sure each email you send is so incredible that it’s a rare treat to hear from you.”
Cards Against Humanity at MailChimp

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Gmail deploys image proxy servers

This afternoon Justin Foster of LiveClicker posted to the OnlyInfluencers list asking about Gmail rewriting links.

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