Engaging emails for better delivery

MessageSystems is sponsoring a webinar hosted by Direct Marketing discussing engagement as part of delivery.

  • What kind of emails ISPs are really watching out for
  • How engaging your customers could impact your deliverability
  • Best practices for email compliance
  • What’s next in the email landscape

The ISP speaker is Matt Moleski, Senior Director of National Customer Security at Comcast. He is sure to be interesting. It’s possible we’ll even hear something different than what we hear from the webmail providers.
 

Friday fun stuff
How to send better emails: engagement

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MessageSystems Acquires Port25

This morning MessageSystems announced they had acquired Port25 systems. These two platforms were some of the powerhouse brands in the email space. Momentum was the system used by big programs that needed precise control over all their mail from many different streams. Port25 was a lower cost but still powerful system that was accessible to many different size companies.
This acquisition gives MessageSystems the ability to address both market segments.
Port25 staff are all part of the acquisition and the software will continue to be developed and maintained as a separate product from the Momentum line. I, for one, am relieved to hear that. Port25 is a solid piece of software that meets the sending needs of many small and medium size companies.
Congratulations to the great folks at MessageSystems and Port25. I’m excited to see what happens with both programs under the same roof.

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What is an open?

I was having a discussion today with a few industry colleagues about engagement and open rates. It was a good discussion and inspired a couple blog posts. Engagement totally matters, Engagement affects deliverability, and ISPs should be the last of your concerns.
I think they’ve covered the engagement issue pretty well, but what I wanted to talk about was metrics, specifically opens. Open is a fairly simple word, and it’s used in email all the time. Recipients open email. Mailbox providers measure that open. Senders measure that open.
It’s critical to remember, though, that open rates as measured by free mailbox provider and open rates tracked by a sender are not really the same thing. They’re measured in very different ways, and there is not a 1:1 mapping between the two measurements.

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Think you know about deliverability?

Check out the tweets from my AMA webinar sponsored by Message Systems today.
Thanks to the AMA and Message Systems for having me.

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