Engaging emails for better delivery

MessageSystems is sponsoring a webinar hosted by Direct Marketing discussing engagement as part of delivery.

  • What kind of emails ISPs are really watching out for
  • How engaging your customers could impact your deliverability
  • Best practices for email compliance
  • What’s next in the email landscape

The ISP speaker is Matt Moleski, Senior Director of National Customer Security at Comcast. He is sure to be interesting. It’s possible we’ll even hear something different than what we hear from the webmail providers.
 

Friday fun stuff
How to send better emails: engagement

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More from Gmail

Campaign Monitor has an interview with Gmail looking at how to get mail to the Gmail inbox. It’s a great article and I think everyone should go read it.
One of the most important things it talks about is how complex filters are.

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Talking about deliverability

Next Tuesday, September 23, I’ll be speaking about deliverability at a webinar sponsored by Message Systems and presented by the American Marketing Association.
Registration is open to all, so if you’re interested in hearing some of my opinions about deliverability past, present and future, sign up.

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Facts about engagement

It is reality that ISPs look at the population of recipients that a mail stream is going to.
It is reality that they evaluate the activity of that population.
It is reality that ISPs treat senders that are sending to a significant number of email addresses that have not been logged into or accessed recently negatively.
If you’re having delivery problems, looking at the recipients and their activity is part of troubleshooting the issue and identifying a path back to the inbox.
You can use web and purchase data as a measurement of engagement IF you have, at some point, directly linked the email address and the user.
If you don’t have something that demonstrates a direct link between the person and the address, then it’s a crapshoot as to whether or not that email address belongs to who you think it belongs to.
Happy Friday everyone. It’s been a week.

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