A series of tubes

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The Internet and pundits had a field day with Senator Stevens, when he explained the Internet was a series of tubes.
I always interpreted his statement as coming from someone who demanded an engineer tell him why his mail was delayed. The engineer used the “tube” metaphor to explain network congestion and packets and TCP, and when the Senator tried to forward on the information he got it a little wrong. I do credit the Senator with trying to understand how the Internet works, even if he got it somewhat wrong. This knowledge, or lack there of, drove his policy positions on the issue of Net Neutrality.
In the coming years, I believe we’re going to be seeing more regulations around the net, both for individuals and for corporations. These regulations can make things better, or they can make things worse. I believe it’s extremely important that our elected officials have a working understanding of the Internet in order to make sensible policy. This understanding doesn’t have to be in their own head, they can hire smart people to answer their questions and explain the implications of policy.
Apparently I’m not the only one who thinks it is important for our elected officials to have a working knowledge of technology. Paul Schreiber put up a blog post comparing the website technology used by the current Presidential candidates. Do I really expect the candidate to be involved in decisions like what domain registrar or SSL certificate provider to use? No. But I do expect them to hire people who can create and build technology that is within current best practices.

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March 2015: The month in email

Happy March! We started the month with some more movement around CASL enforcement from our spam-fighting friends to the north. We noted a $1.1 million fine levied against Compu-Finder for CASL violations, as well as a $48,000 fine to Plentyoffish Media for failing to provide unsubscribe links. We noted a few interesting things: the fines are not being imposed at the maximum limits, violations are not just on B2C marketing, but also on B2B senders, and finally, that it really just makes sense — both from a delivery perspective and a financial perspective — to comply with the very reasonable best practices outlined in CASL.

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Email predictions for 2015

Welcome to a whole new year. It seems the changing of the year brings out people predicting what they think will happen in the coming year. It’s something I’ve indulged in a couple times over my years of blogging, but email is a generally stable technology and it’s kind of boring to predict a new interface or a minor tweak to filters. Of course, many bloggers will go way out on a limb and predict the death of email, but I think that’s been way over done.
ChangeConstant
Even major technical advancements, like authentication protocols and the rise of IPv6, are not usually sudden. They’re discussed and refined through the IETF process. While some of these changes may seem “all of a sudden” to some end users, they’re usually the result of years of work from dedicated volunteers. The internet really doesn’t do flag days.
One major change in 2014, that had significant implications for email as a whole, was a free mail provider abruptly publishing a DMARC p=reject policy. This caused a lot of issues for some small business senders and for many individual users. Mailing list maintainers are still dealing with some of the fallout, and there are ongoing discussions about how best to mitigate the problems DMARC causes non-commercial email.
Still, DMARC as a protocol has been in development for a few years. A number of large brands and commercial organizations were publishing p=reject policies. The big mail providers were implementing DMARC checking, and rejection, on their inbound mail. In fact, this rollout is one of the reasons that the publishing of p=reject was a problem. With the flip of a switch, mail that was once deliverable became undeliverable.
Looking back through any of the 2014 predictions, I don’t think anyone predicted that two major mailbox providers would implement p=reject policies, causing widespread delivery failures across the Internet. I certainly wouldn’t have predicted it, all of my discussions with people about DMARC centered around business using DMARC to protect their brand. No one mentioned ISPs using it to force their customers away from 3rd party services and discussion lists.
I think the only constant in the world of email is change, and most of the time that change isn’t that massive or sudden, 2014 and the DMARC upheaval notwithstanding.
But, still, I have some thoughts on what might happen in the coming year. Mostly more of the same as we’ve seen over the last few years. But there are a couple areas I think we’ll see some progress made.

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December 2014: The month in email

2014 has been a busy and exciting year at Word to the Wise (look for more on that in a year-end wrap-up post next week!) and this month was particularly thrilling for us as we officially doubled our size with the addition of Josh and Meri on our client services team.
If you’re a regular reader of our blog, you’ve probably spotted Josh’s byline on a few posts: Google’s Inbox Team answers questions on Reddit, which looks at what this new email client portends for both consumers and email marketers, and M3AAWG Recommends TLS, which reviews M3AAWG’s recommendation that mailbox providers phase out SSL encryption in favor of TLS. Look for more smart insights from Josh in 2015.
Steve contributed a post on the proper syntax for displaying a friendly email address, and a very helpful guide for generating useful test data that doesn’t compromise personally identifiable information from your actual customer data. He also detailed the brief DBL false positive from Spamhaus’ new “Abused-Legit” sub-zone and best practices for handling unrecognized responses.
I wrote about some of the subtleties inherent in how brands decide to “converse” with customers in email and other channels. We’ll just keep saying it: companies need to respect the inbox as personal space. I want to thank both Steve and Josh for picking up my slack on blogging. 7+ years is a long time to try and say new things on the blog and I needed a bit of a break.

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