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Monthly Archives: June 2015

Another CASL fine

The Canadian Radio-television and Telecommunications Commission (CRTC) announced today that Porter Airlines had agreed to pay a fine of $150,000 for violations of the Canadian Anti-Spam Law (CASL). After investigating the airline, CRTC found multiple violations of the statute. These violations include no unsubscribe link or the unsubscribe link was not prominent enough. Some of […]

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When to include a physical address

One of the requirements to be CAN-SPAM compliant is to include a physical address within every promotional email that is sent. If your company hires a third party to send email on your behalf, your physical address should be clearly visible within the message when the message is selling your products and services. There is […]

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3 new CAN SPAM cases

Xmission, a Utah ISP, has filed suit against 3 companies alleging violations of CAN SPAM. The cases were filed in the Utah District Court in April and June. I’ve downloaded some of the documents and complaints and they are now in RECAP. I’ve also included the complaints here (and the links from here on out are […]

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Whois privacy protection

I’ve talked about using privacy protection on domains in the past (here, here, here, here, and here). Short version (if you don’t want to check all the old links) is that privacy protection for commercial domains is bad, that’s what spammers do and legitimate email marketers should not hide domains behind privacy protection services. I still believe all of […]

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AOL starts using Sender Score Certification

Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  

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Filtering more than spam

The obvious application of machine learning for email is to send spam to the junk/bulk folder. Most services use some level of machine learning for filters. Places like Gmail have extensive machine learning filters to filter spam and unwanted mail away from their users. Some organizations are taking the filtering process a step further. Almost […]

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Testing your opt-out process

When was the last time you tested your opt-out process? Did you just click the unsubscribe link to see if the page loaded? How did you confirm the email address was unsubscribed? If you have a Gmail account, Gmail allows you to use unlimited aliases. For example, if your Gmail email address is josh@gmail.com, you […]

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On Father’s Day

I’m on quite a few mailing lists for companies whose main product is sending gifts: food hampers, jewelry, flowers, overpriced desk toys and so on. They tend to ramp up their volume before appropriate holidays such as Christmas, Mother’s Day, Thanksgiving, Valentine’s Day or Father’s Day and target their promotions to those particular holidays. One […]

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Google Apps for ISPs is gone

Google Apps for ISPs is being shut down. While this was a scheduled end of life, apparently some users weren’t notified (always keep the contact email address up to date at your vendor!) and other users were told that it would be discontinued in July and were surprised when their service was turned off a month earlier […]

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Yahoo Feedback Loop

If you are utilizing the Yahoo Complaint Feedback Loop, you should have received an email today about an upcoming change to the CFL. The message received was: “On June 29, 2015, we will transition Yahoo Complaint Feedback Loop (CFL) administration from Return Path to Yahoo Customer Care. We will continue sending spam reports during this […]

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