Google Apps for ISPs is gone

Google Apps for ISPs is being shut down. While this was a scheduled end of life, apparently some users weren’t notified (always keep the contact email address up to date at your vendor!) and other users were told that it would be discontinued in July and were surprised when their service was turned off a month earlier than they expected.
I’ve not seen any reports of mail bouncing due to this yet, but it’s likely that some consumer ISPs will be scrambling to migrate to new email providers and their inbound mail may be a mess for a while. If you see domain-wide problems at consumer domains, check to see if their MXes point at the google aspmx cluster.
It seems to be a rolling shutdown, and some ISPs have apparently had their service extended by a few days or weeks, so issues may start with some domains throughout the month.

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If you’re a regular reader of our blog, you’ve probably spotted Josh’s byline on a few posts: Google’s Inbox Team answers questions on Reddit, which looks at what this new email client portends for both consumers and email marketers, and M3AAWG Recommends TLS, which reviews M3AAWG’s recommendation that mailbox providers phase out SSL encryption in favor of TLS. Look for more smart insights from Josh in 2015.
Steve contributed a post on the proper syntax for displaying a friendly email address, and a very helpful guide for generating useful test data that doesn’t compromise personally identifiable information from your actual customer data. He also detailed the brief DBL false positive from Spamhaus’ new “Abused-Legit” sub-zone and best practices for handling unrecognized responses.
I wrote about some of the subtleties inherent in how brands decide to “converse” with customers in email and other channels. We’ll just keep saying it: companies need to respect the inbox as personal space. I want to thank both Steve and Josh for picking up my slack on blogging. 7+ years is a long time to try and say new things on the blog and I needed a bit of a break.

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That does appear to be what Google is actually saying, based on the arguments by attorney Whitty Somvichian. He made it clear that Google considers everything that passes through their servers, including the content of emails, covered under “information provided to Google” in the privacy policy. Google is arguing that they can read, scan, and use that content to display ads and anything else they consider to be in the normal course of business.
I have pages and pages of notes but I have some paying work to finish before I can focus on writing up the case. There were multiple reporters and bloggers in the courtroom, but I’ve not found many article. Some I’ve found are:

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